Despite the rise of inbound marketing strategies, outbound calling campaigns are still a popular sales tactic used by many businesses. And for good reason: well-designed cold calling campaigns work. Many high-growth startups have outbound sales reps dialing prospective customers every day, and are reaping the benefits. But like any other sales or marketing campaign, outbound calling only works if you have a plan. In this post, we’ll share some of our best tips for running successful outbound calling campaigns that drive revenue and grow your business. Before your agents even think about picking up the phone, you need to have a qualified list of prospects for them to contact. And it’s not enough to think of your prospects in terms of industry and location alone. You need to make sure that you understand who your prospects are and why they would consider using your product or service. ...